You tell members there is no magic pill that makes them look and feel like their ideal selves. It takes hard work and discipline to achieve their goals, and looking for the easy way out usually just loops them right back to where they started.
It’s time to start taking your own advice
But let's be honest. Aren't you waiting for a magic pill, too? You want your facility to become more successful, but you’re waiting for equipment and other manufacturers to make it happen. You hope jazzier exer-tainment options and more interactive bells and whistles that will draw new members into your facility in droves.
Stop waiting, starting doing
Manufacturers are doing their part. There are more options out there than ever before. It’s up to you to build on what they’ve developed so that your fitness center is making the most of new technology.
One step further
Try taking the new features offered on fitness equipment one step further. Did you just invest in new iPod-compatible treadmills? Have your personal trainers record a new podcast each week, then offer it as a free download on your facility’s website. You’ll add value to a membership, draw traffic to your site, introduce your personal trainers to a wide group of members and put your club’s personal stamp on a really cool feature.
Did you purchase interactive equipment that mimics dancing or playing a video game? Don’t stop there! Hook up with a local charity and organize a Dance-A-Thon to raise money. Post an eye-catching High Score board by the video game machine. The equipment can only do so much; it’s up to you to create a buzz and make these new machines a real attraction.
I say forget about magic pills. You don’t need them.
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