Shakespeare said a rose by any other name would smell as sweet. He is an undisputed literary genius, but I wouldn’t pay him a dime to name my fitness facility.
For fitness businesses, names are incredibly important. The potential success for a facility boasting the best equipment, the lowest membership fees and the choicest amenities would be greatly diminished if it were named, say, Sweaty Feet. Or, Possible Results. Or, Failed Resolutions.
Like I said, a name is important.
So important to one fitness center, in fact, that its owners didn’t trust themselves to name it when they were looking to re-brand. Instead, they posted on a popular naming site, and were rewarded with dozens of choices for just a few bucks.
Everyone loves to suggest names. Try getting pregnant; you’ll see what I’m talking about. Naming a fitness facility is no different. It can even be a way to get some cheap publicity while you’re in the construction process. What if a club held a local contest to help find its name? The winner could receive a free membership for a year, and the contest could help build anticipation for the grand opening.
I’d name a few of my favorite (awful) facility names, but I’d like to keep my job. Instead, I’ll share my favorite (awful) name for a hair salon: Curl Up and Dye. The name just makes you want to submit to the scissors of a cynical, possibly suicidal hairdresser, right?
Just for kicks, what are your favorite (awful) club names?
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