As everyone knows, January is a big month for fitness centers. It is also a big month, it seems, for newspapers and blogs to give advice about joining one. The Internet is full of tips to consumers for what to look for when joining a fitness center. These tips can be used as guides for the facilities, too.
1. Have your membership contracts in order, and make sure they are legal in your state. Many sites advise consumers to read the fine print, and not to sign anything too quickly.
2. Hire and train great people. Consumers are being advised to see if staff members are friendly, approachable and well-trained/certified. Advertise your staff members’ credentials, and make sure they walk the fitness floor and talk to members.
3. Know your market. Do your members want childcare, group classes, a variety of equipment, or other programs and services? Potential members are being encouraged to check the facility out thoroughly, and ask lots of questions.
4. Don’t oversell. One of the most-common tips for potential members is to try out the facility during the time of day they will most likely use it. That way, they can tell if the locker room is too crowded, or they have to wait to use a machine.
5. Offer trial memberships. Hand out free weekly passes so potential members can get a feel for what your facility is really like.
6. Keep your facility clean. Almost every one of these sites tells consumers to check out the cleanliness of the facility, including looking for problems with the locker rooms and dust around the equipment.
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