Fighting the Urge

On March 25, a four-year-old boy drowned in the Omni 41 Health & Fitness Connection, Schererville, Ind., pool. By any account, this was a tragic event. As a parent of a four-year-old myself, I can’t imagine the grief his parents must be suffering as they attempt to come to grips with what happened.

However, it appears these victims — the boy and those who grieve him — are not satisfactory. Some people are looking for even more victims.

A few articles were written about the drowning, and many news outlets allow comments on their stories. One commenter, posting in response to the Post-Tribune article about the boy’s death, demands that the identities of the four responsible supervisors and counselors be revealed. One can only imagine the commenter believes these people should be exposed so they can be publicly punished in some way, suffer more than the unimaginable guilt and regret they must already feel.

Like those calling for the greedy AIG employees’ heads, eager to inflict injury in the mistaken belief that it will in some way assuage the pain they feel themselves, this commenter is misguided. He is angry, and he hurts for this boy and for those who mourn him.

I can understand this feeling, this urge to pull others down into our black hole so we do not suffer alone. But now more than ever, while each of us struggles to manage our own challenges and unique wounds, we cannot afford to give in to it.

Operation: ReLaunch

Have you heard about The Collective? The Michigan chain operation is a kind of blended facility that offers members access to workspaces, music and art classes and a 20,000-square-foot fitness center. I admire its scope. Building a community by adding a coffee bar in the front desk area is one thing; offering meeting rooms, wi-fi and other business-related amenities takes the concept to another level.

But with the economy tanking, The Collective is taking a hit. Struggling small businesses aren’t as willing to shell out extra money to hold a meeting in a unique location — if they have meetings on the books at all. But The Collective isn’t sitting back and waiting for things to get better. Instead, it’s initiated an interesting, four-pronged program called ReLaunch aimed at Michigan’s unemployed. It focuses not only on building up resumes, but also building confidence by way of a reduced $50 fee good for three months’ use of the fitness center, along with workshops designed to give participants the tools to get their careers — and their lives — back on track.

I like the message this program sends. It gives a life expectancy to members’ hard times: three months. It gives them a place to go to look for work that connects them with other people suffering similar hardships, and it gets them out of the house. It’s harder to be depressed about being unemployed when you don’t feel unemployed, and that’s probably the biggest favor this program does for people with an extra $50 in the couch cushions.

It’s a positive, feel-good program. For everyone’s sake, I hope it works.

Techno-Connect

Natalia was a popular Body Pump instructor at a Los Angeles club. She was toned and fit, but hardly a candidate for the SI swimsuit edition. Her accent sometimes made it hard to understand exactly what she was saying, but her enthusiasm was crystal clear in any language. I never had a single personal conversation with Natalia, but I identified with her and never missed a class. When Natalia eventually left the club, so did I.

Finding an instructor like Natalia is like catching motivation in a bottle. Most likely, you have an instructor like that on your staff. If you’re lucky, you’ve got a whole group fitness schedule filled with Natalias. And, chances are, you’re wasting their talent.

The situation: MSNBC.com says more people are getting their workouts on the Internet. Enterprising personal trainers are putting their workouts online — like Gwyneth Paltrow’s trainer, who emails the Oscar-winner intense workouts while on tour with Madonna. (Let's ignore the fact that Ms. Paltrow aims to open her own NYC gym with the same personal trainer, shall we?) It’s time to harness that technology and make it work for your business, rather than against it.

The idea: Set up a members-only section of your club's website and post videos of your group exercises classes online. This should be an added value for members — the ability to maintain their relationship with the club, instructors and fellow exercisers even when they’re not able or willing to make it into the club.

For too long people have taken cracks at clubs for saying they don’t care if members actually use the club or not, so long as they pay their dues. This is a way to quash those critics and keep the club community strong. Best of all, it’s a way the fitness industry can make the most of a medium that too often isolates users even as it claims to connect them.

Hope for Sale

As much as industry suppliers and health clubs claim they have the secret weapon to losing weight and increasing strength and stamina, the truth is there is no secret weapon. New research proves this point. It doesn’t matter how few carbs a person eats or how much protein they scarf down. Surprise! Losing weight is a whole lot simpler than that: It’s all about calories consumed vs. calories burned.

This is good and bad for fitness professionals. Drama is good. Secret weapons are sexy and clients pay more if they think you have the inside scoop on what will get them quickly and easily to their goal.

The bad news? There is no “quickly and easily” in fitness. Quick and easy are illusions. Fitness takes time, effort and dedication. But are those things sexy? Not even close.

Santa Claus and the secret fitness weapon are myths. But like kids at Christmas, fitness center members want to believe. Forget the research. Forget the facts. Maybe it’s time to accept that you’re not selling a healthy lifestyle at all. Maybe all you’re really selling is hope.

Empty Gesture

Australian fitness trainer Paul “PJ” James is gaining weight. On purpose. So far, he’s put on more than 40 pounds eating junk foods he’s spent years warning clients away from, and by not exercising.

In a Herald Sun article, James says he’s packing on the pounds to better understand why his clients have such trouble losing weight.

I think he’s full of it.

People who have difficulty losing weight struggle with more than just sweating off an excess of body fat. They usually have other challenges to overcome, such as food addictions, lack of fitness expertise, psychological issues like guilt and anxiety, or physical limitations that make traditional exercise difficult.

James has none of these obstacles. He not only knows exactly how to lose weight, but also how to be fit enough to model underwear.

Let’s call this what it is: a gimmick. Whether or not he convinces any potential clients that he’s walked a mile in their shoes, he’s already a PR success both here and Down Under.

James obviously hasn’t convinced me that he’s throwing away his health in a selfless quest for empathy, but I’m not his target market. Has he convinced you? Is this something you or other personal trainers think is worth your time — and your waistline?