As much as industry suppliers and health clubs claim they have the secret weapon to losing weight and increasing strength and stamina, the truth is there is no secret weapon. New research proves this point. It doesn’t matter how few carbs a person eats or how much protein they scarf down. Surprise! Losing weight is a whole lot simpler than that: It’s all about calories consumed vs. calories burned.
This is good and bad for fitness professionals. Drama is good. Secret weapons are sexy and clients pay more if they think you have the inside scoop on what will get them quickly and easily to their goal.
The bad news? There is no “quickly and easily” in fitness. Quick and easy are illusions. Fitness takes time, effort and dedication. But are those things sexy? Not even close.
Santa Claus and the secret fitness weapon are myths. But like kids at Christmas, fitness center members want to believe. Forget the research. Forget the facts. Maybe it’s time to accept that you’re not selling a healthy lifestyle at all. Maybe all you’re really selling is hope.
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