Monday, September 1, 2008

Put Your Money Where Your Waist Is


While some employers reward people for healthy behavior, others are beginning to take more drastic measures. With rising healthcare costs, and costs rising in many aspects of business, companies are trying to balance their budgets in ways employees may never have expected. Namely, charging them for being overweight.

Alabama, the second-fattest state in the U.S., is giving its more than 37,000 state employees one year to lose weight, or they will pay $25 per month for health insurance that otherwise is free. The state already charges workers who smoke.

While some people may think this is extreme, I – and I expect many in the fitness industry – think it is a fine solution to a problem that could otherwise get out of control. Since incentives such as free T-shirts or water bottles aren’t worth the effort to lose weight for many people, those types of small rewards only benefit people who are already fit, or who are already on their way to changing their behavior.

For people not already taking part in a fitness program, getting started can be the most difficult part. However, faced with a fee of up to $300 per year, maybe exercise doesn’t seem all that bad. And, as we all know, once they get started, there will be infinite rewards for these employees, in addition to not losing that $25.

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