I just want to start this post with the following link to a recent article on Bloomberg.com: Crunch Bankruptcy Shows the Limits of Pole Dancing.
OK. I'm done now.
On to a new topic. Specifically, social networking.
Facebook and Twitter are part of the general vernacular, and I’ve been thinking about how a fitness facility can harness them. Then I read an article that made me consider that the fitness club experience may be the anti Facebook and Twitter experience. Instead of virtually connecting to everyone you may be connected to, however tenuously, Form & Fitness owner Ben Quist, Mequon, Wis., says his fitness facility is the place people can actually connect.
Member Georgia Rapkin said, “You can't see anybody on Twitter. You need that human connection to inspire you toward new ideas or new ways to market your business." I’m not sure people who tweet incessantly are looking for human connection, exactly, but I do think she’s right. After all, I’ve never been inspired by someone’s updated Facebook status.
Making a fitness facility into a social networking venue is no easy task. Quist says his studio’s layout encourages interaction between members. A bustling front desk area with complimentary coffee may accomplish the same atmosphere in a more traditionally designed club.
Is your club a social networking space? Do you want it to be?
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