The fitness industry suffered a bit of a blow last week. A recently released study shows that exercise doesn’t boost the body’s long-lasting calorie-burning power, after all.
This is bad, right?
The ability to prime the body to burn calories even after a person stops exercising has been the fitness industry’s answer to the consumer’s hunt for the “magic pill.” We’ve been selling exercise as the gift that keeps on giving, turning the fit body into a calorie-burning Energizer Bunny.
But, if this study is right, then we’ve been wrong.
How will this affect people’s perception of exercise? Will this one study change you sell your product? For me, anyway, this study seems to have raised more questions than it’s answered.
