Techno-Connect

Natalia was a popular Body Pump instructor at a Los Angeles club. She was toned and fit, but hardly a candidate for the SI swimsuit edition. Her accent sometimes made it hard to understand exactly what she was saying, but her enthusiasm was crystal clear in any language. I never had a single personal conversation with Natalia, but I identified with her and never missed a class. When Natalia eventually left the club, so did I.

Finding an instructor like Natalia is like catching motivation in a bottle. Most likely, you have an instructor like that on your staff. If you’re lucky, you’ve got a whole group fitness schedule filled with Natalias. And, chances are, you’re wasting their talent.

The situation: MSNBC.com says more people are getting their workouts on the Internet. Enterprising personal trainers are putting their workouts online — like Gwyneth Paltrow’s trainer, who emails the Oscar-winner intense workouts while on tour with Madonna. (Let's ignore the fact that Ms. Paltrow aims to open her own NYC gym with the same personal trainer, shall we?) It’s time to harness that technology and make it work for your business, rather than against it.

The idea: Set up a members-only section of your club's website and post videos of your group exercises classes online. This should be an added value for members — the ability to maintain their relationship with the club, instructors and fellow exercisers even when they’re not able or willing to make it into the club.

For too long people have taken cracks at clubs for saying they don’t care if members actually use the club or not, so long as they pay their dues. This is a way to quash those critics and keep the club community strong. Best of all, it’s a way the fitness industry can make the most of a medium that too often isolates users even as it claims to connect them.

Fitness Bytes

At last week’s Macworld Expo — a can’t-be-missed extravaganza for that special brand of Apple-worshiping, iPhone-toting geek — a new product was unveiled that could take the brewing synergy between technology and fitness a crucial step forward.

According to the press release, “SMHEART LINK is a wireless bridge that enables any iPhone or iPod Touch to double as a heart monitor and cycling computer, collecting data generated by distributed fitness sensors, such as heart rate chest straps and cycling sensors on bikes, and sending it to the iPhone for easy display and tracking.”

Its website promises it will “revolutionize the fitness world.” This may seem over-the-top, but some major industry players are on board, including Spinning and New Leaf Fitness. So, it’s likely not a flash in the pan.

Will this product really “revolutionize the fitness world”? I don’t know. But, at the very least, I see a geek-friendly fitness chain on the horizon.

Off the Grid

I read an article the other day about The Green Microgym in Portland, Ore. Owner Adam Boesel modified some exercise cycles so that they generate electricity. “Boesel has re-engineered a small motor to capture the pedal power from a trio of Spin bikes [to] generate electricity for the gym’s television and stereo system,” says KOAA.com.

I’m a big fan of modifying (also known as “hacking”) objects to fit a specific need. One of my favorite websites showcases people’s ingenious modifications of Ikea furniture. Repurposing is good for the pocketbook and the environment.

I think what Boesel has done is creative and innovative, and should be applauded. Short of ordering the four-person Team Dynamo, which harnesses the collective power of exercisers as they pedal and turn hand cranks — or investing in some of the other electricity-generating equipment options FM Senior Editor Anne McDonnell discussed in her earlier post about the subject — what other choice do fitness-center-owning inventors who want to get off the grid have but to hack their existing equipment?

This is a feel-good story meant to inspire other facility owners to think outside the box to achieve new levels of eco-consciousness. But I do have some questions.

What about the warranty? Once you modify a piece of fitness equipment, the warranty is null and void, right? And, if you’re not as scientifically and mechanically inclined as Boesel, there’s a good chance you’ll really break something.

What about insurance? How do insurance companies cover a facility with modified equipment? Will they even consider it?

As I said before, I admire Boesel’s initiative. But do I think it’s the ideal solution for most fitness center owners? Not even close.

Exercise-Powered Electricity: Really Not that Crazy

Remember the Flintstone cars that were powered by their legs? Maybe that’s not such a bad idea. Not literally, of course, but the idea that modern machines can be powered by human energy. If that were possible, think about all of the energy that is expended in your facility in one day. Not by the equipment, but by your members.

Since Earth Day was celebrated this month, and since rising energy costs are on most everyone’s minds, I think the time is ripe for a radical idea: Harness the energy of humans exercising to supply electricity.

This idea actually isn’t that crazy. There is currently a cycle stand on the market that has a battery pack that saves the energy created from cycling into a battery. Currently, most indoor cycles use human energy to power the electronics on the actual cycle. This could be taken one step further, so that any extra energy is stored, or used to power other things in the fitness center (maybe the treadmill next to the cycle?).

For treadmills, strength training and even group exercise, willing participants could have a device attached to them (maybe on their wrists and ankles – I’m making this up, here) that would store the energy created by movement – like those flashlights that are powered by shaking them. This power could be stored in some sort of battery to be used later.

I know it’s a bit of a leap to go from a shakable flashlight to powering a treadmill, but the technology is out there. Someday, fitness centers will be completely powered by the physical energy created by their members. And you heard it here first!

Technology: The Latest Fitness Craze

I’ve gone to many trade shows over the years, and seen many fitness companies and products come and go. Manufacturers are always looking for the next big thing (remember when the elliptical trainer came out?), and facility owners are always looking for the latest and greatest product to get members in and then keep them coming back.

More than a few times, I have seen products at trade shows and thought, “This product will never make it. What were they thinking!?” (To refresh your memory on some of these, read Top 20 Product Trends from the Past 20 Years.)

Despite past mistakes, I think manufacturers and fitness centers (by way of their wallets) got it right this time. Instead of trying to come up with some new-fangled cardio machine, most of the major manufacturers have focused, instead, on making improvements to their existing lines. The major addition I saw at a recent trade show was in technology. Cardio machines now feature personal viewing screens, plug into iPods, and can track workouts with a USB stick or the Nike+ system. Now, these are things that members will actually use!

A recent article about the newest fitness equipment says, “The future of exercise is here — and it’s heavy on the techno. Fitness equipment is catching up with tech-savvy, gadget-loving exercisers.”

Members can now keep better track of their workouts, or simply have more distractions from their painful miles on the treadmill with movies, music and television right on their console. “Watching a bank of communal televisions is so five minutes ago,” says the article. Technology and fitness manufacturers have finally caught up to the ideal of a totally personal and individualized exercise experience.

Of course, there will always be the dreamers who come up with some strange gadget that they think will be the next best thing. And, more power to them! They always make trade shows more interesting for everyone.

Attention Fitness Center Managers!

Ahem. I have an annoucement.

Attention fitness center managers! Your services are no longer needed. Please proceed in an orderly fashion toward the exit, and best of luck in your future professional pursuits.

If this announcement doesn’t fill you with joy — if, in fact, it makes you just the slightest bit angry — don’t shoot the messenger. I only realized fitness center managers were on their way out the door after reading an article about a new kind of manager — the non-human kind — making its debut in one of the largest chains in the business. 24 Hour Fitness, San Ramon, Calif., purchased RetailAction, a software application manufactured by Reflexis Systems Inc., Dedham, Mass., that promises to “boost operational productivity and consistently execute its corporate strategy in all of its more than 375 clubs in 14 states.”

24 Hour Fitness also believes its new, automated managers will actually help make members happier and more satisfied. “We are confident that integrating labor scheduling, task management and compliance management will enhance customer experience significantly at our clubs,” says Dan Benning, senior vice president of operations for 24 Hour Fitness Worldwide.

In light of the renewed focus on making fitness centers a hub of social activity that extends beyond sets and reps, am I alone in thinking that this is a strange step for an industry leader to take? How can a bunch of fitness center employees working at the beck and call of a computer effectively serve the needs of a notoriously unpredicatable group of fitness center members? Call me crazy, or just old-fashioned, but I have a hard time imagining a workforce happy to be micromanaged by a computer chip.